Jessie Brumbach
Jessie Brumbach is a strategist, culture keeper, and people leader with deep expertise in branding, marketing, and communications. She has extensive experience in home care, franchising, and organizational growth, helping businesses clarify their positioning, align messaging with customer experience, and communicate with impact.
As part of the executive team at Home Instead, the world’s largest home care brand, Jessie led marketing and communications that drove growth from $400 million to $2 billion. Following its acquisition by Honor Technology, she guided the integration of two major brands—aligning strategy, culture, and communications during a complex transition. Earlier in her career, she built a foundation in consumer and B2B marketing through roles at Universal Pictures and Cox Communications.
Through High Moon Consulting, Jessie partners with organizations to strengthen brand positioning, marketing strategy, customer experience, and communications. She brings both strategic vision and hands-on execution to help businesses navigate growth, change, and industry shifts.
Mary Alexander
With over 22 years of experience in franchise expansion and business growth, Mary Alexander has helped transform a global home care franchise into a $2.7 billion powerhouse. A strategic leader and advocate for success, she empowers entrepreneurs to scale and thrive.
Mary excels at solving complex business challenges, building relationships, and driving sustainable growth. Her expertise spans franchise development, strategic partnerships, brand building, and operational excellence. Most recently, she provided expert franchise consulting to optimize business operations and increase profitability. Before that, she led network performance, executive advising, and operational strategy at Honor Technology. Her most impactful tenure was at Home Instead Senior Care, where she spent over two decades helping franchisees grow their businesses, improve service quality, and strengthen brand reputation.
Passionate about business success and leadership development, Mary is dedicated to empowering businesses, transforming industries, and creating lasting impact.